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by Daniel Pink (2011)

Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges. In “Drive,” he reveals the three elements of true motivation: Autonomy, Mastery, and Purpose. The author takes the reader to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.

YLD’s Key Leadership Takeaway: The ability to motivate your team is central to good leadership. Pink’s book is packed with the secrets of motivation. The author suggests we move away from rewards and punishment, opting for meaningful work, mastery, and autonomy instead.

[ISBN: 9781101524381]